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Unsettling: desi label Raw Mango's new campaign draws extreme opinions from fans

Feb 26, 2021 14:10 IST | By Editorji News Desk

Indian fashion brand Raw Mango's new campaign embodies the popular quote 'Art should comfort the disturbed and disturb the comfortable' but not everyone is pleased. 

Advertising the brand's Summer 2021 collection 'Other', the artistic campaign features models with red or green face paint and googly porcelain eyes in an almost surreal photographic makeover.

However, the 'unsettling' visuals may have gone a little too far for many people's taste. While some dubbed the campaign fabulous, many accused the brand of taking it too far and drawing focus away from the actual products. 

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