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What is TRP scam? | BOOM | TRP scam | TV channels

Oct 11, 2020 16:13 IST

What is TRP in TV channels? What is TRP scam and how does it work? In a race to get TRPs, news channels add drama to the news narration. TRP means Television Rating Points. TRPs indicate which channel or programme was most viewed by different audiences over a set time period. But how do advertisers and channels use TRPs to their own advantage? Journalist and commentator Aunindyo Chakravarty explains.

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