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69% Indians want brands to ensure their employees' well-being

May 14, 2020 19:03 IST

New research by experience management firm Qualtrics has found that at least 69% Indian think that brands should first take care of their employees rather than cashing in on opportunities during a crisis. As many as 72% respondents said their trust in the government increased during the coronavirus pandemic. In terms of how they want to interact with brands, 63% said WhatsApp is their most preferred channel followed by Facebook and online media.

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