Highlights

  • Dabur sets up special experience zones in Ayodhya
  • ITC is lining up a fragrant incense aroma-laden ‘Khusbhoo Path’
  • Coca-Cola is putting up reverse vending machines and helping shopkeepers gear up for devotees

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Ram Mandir consecration: Brands prepare to woo visitors ahead of the grand inauguration on January 22

Brands are ramping up their supply chains, rolling out brand activations while Ayodhya shopkeepers are stocking up on categories such as puja samagri, packed mithais & chocolates, chips and namkeens, cold drinks and water, besides personal care products

Ram Mandir consecration: Brands prepare to woo visitors ahead of the grand inauguration on January 22

Indian companies are gearing up to give their brands a stellar presence in Ayodhya as Ram Mandir is set for a grand inauguration on January 22. From ramping up their supply chains to rolling out brand activations, companies are all set to strengthen their base in Ayodhya.

Brand Activation

Brands are ensuring that they catch the visitors eyeballs as Ayodhya is expected to receive a footfall of 3 lakh every day. As per BusinessLine, Dabur is setting up special experience zones, ITC is lining up a fragrant incense aroma-laden ‘Khusbhoo Path’ and Coca-Cola is putting up reverse vending machines and helping shopkeepers gear up for devotees.

Dabur's Donation Plans

Dabur has also decided to donate a portion of its profit it gets from the sale of the products untile January 31 to the Shri Ram Janmbhoomi Teerth Kshetra.

“The Ram Mandir consecration is undoubtedly one of the most momentous occasions in our history. Besides ramping up the distribution of our products in the city anticipating the surge in demand for daily essentials, we are also creating special experience zones in the city where visitors and pilgrims arriving in Ayodhya can touch, feel, and experience our range of products like Real juices, Dabur Amla hair oil, and Dabur Vedic Tea. To mark this occasion, as a home-grown Indian brand, we have committed to donate a portion of the profits generated from the sale of our products from today until January 31st to Shri Ram Janmbhoomi Teerth Kshetra”, Dabur India CEO Mohit Malhotra told BusinessLine.

Also Read: Ram Mandir inauguration: Amid surge in prices experts ask buyers to remain cautious while buying property

As per the BusinessLine report, Dabur has also tied up with dhabas and eateries on the Lucknow, Gorakhpur, and Varanasi highways leading to Ayodhya, redesigning them with props of brands such as Hajmola and Real and undertaking sampling activities.

Coca-Cola's supply chain focus

Meanwhile Bevarage giant Coca-Cola is beefing up its supply chain. The firm and its bottling partners are pushing large supplies into Ayodhya with a focus on the affordable range. As per BusinessLine, Coca-Cola is ensuring retailers get ample supplies 24*7, placing reverse vending machines, and supporting local shopkeepers to deck up their stores by placement of coolers to garner more business.

The beverage major will also be seen for the first time in a regional colour theme in a Hindi brand activation. Apart from this, the firm is setting up changing rooms and developing a park for devotees.

ITC's fragrance spread

Hotel major ITC is setting up its fragrant incense brand Mangaldeep aroma-laden ‘Khusbhoo Path. For the inauguration the company has formed a Khusboo Path - a fragrant corridor adorned with 5-foot-tall agarbatti’s on the temple premises. Two agarbatti stands have also been installed at ‘Ram Ki Phedi’ where devotees can light incense sticks and offer their prayers to Lord Ram.

The Agarbatti brand will also be donating “Mangaldeep 3 in 1 Dhoop” for a duration of six months from the temple’s opening date to facilitate daily puja rituals for the pandits. As per BusinessLine, The brand has also provided platforms for pujaris at river ghats, as well as pooja outlets, hawker setups, and umbrellas for shade in the markets of Ayodhya. To facilitate the management of large crowds, Mangaldeep will also provide 300 barricades at the main temple and over 100 barricades at the temple entrance.

Ayodhya is also seeing its local shopkeepers stocking up on categories such as puja samagri, packed mithais & chocolates, chips and namkeens, cold drinks and water, besides personal care products in the run up to the D-day, as per Kirana Club's survey.


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