Highlights

  • Amazon could pull out of IPL media rights bidding
  • Reliance, Disney, and Sony among other contenders

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IPL media rights: Amazon could pull out from auction

The broadcasting rights of the IPL for the next five years (2023-28) to soar three-to-four times to Rs 50,000 - 60,000 crore.

Jeff Bezos-led Amazon could pull out from bidding for Indian Premier League (IPL) media rights.

A Bloomberg report stated Friday that Amazon is planning to withdraw from a heated competition for the rights to stream IPL cricket matches.

Amazon’s surprise pullout leaves the field open to Mukesh Ambani’s Reliance, Disney and Sony Group Corp., who are betting the game will help them dominate an Indian consumer market increasingly going online.

Also read/watch | IPL media rights auction: 4x bidding value expected; big players in fight

The upcoming auction of IPL media rights on June 12 could be as high as four times the previous one.

Brokerage firm Elara Securities said the broadcasting rights of the IPL for the next five years (2023-28) to soar three-to-four times to Rs 50,000 - 60,000 crore, highlighting the trailblazing growth of the cash-rich domestic T20 cricket tournament.

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