ICICI Direct trading platform faces delays, users vent frustration on 'X'

Brokering app, ICICIDirect's app finally resumes trading after three delays, sparking widespread outrage on social media.

The firm's announcement on platform 'X' about the resumption comes amid heavy criticism for the disruptions, particularly since they occurred during a trading day rather than on a weekend.

Our Site/App are working fine now. We sincerely apologize for the inconvenience caused.

— ICICI Direct (@ICICI_Direct) May 17, 2024

With a total of 1.8 million active clients by the end of the financial year 2024, ICICI Direct's failure to maintain smooth operations has infuriated users, many of whom are venting their frustrations on social media platform "X".

Icicidirect doing maintenance during Market hours. Now the time is extended to 9.45am @ICICI_Direct @ICICIBank @SEBI_India what's wrong? pic.twitter.com/OsZUck5sFO

— Srinivasan Badri (@srinisubha97) May 17, 2024

Users are particularly aggrieved by the financial losses incurred due to the trading difficulties and have taken to tagging authorities, including market regulator SEBI, to voice their concerns.

Very good initiative by ICICI Direct. Login hi rok diya 30 mins Tak 🙏😄

Jane Street se bachane ke liye Thank you 🙏 pic.twitter.com/5BM3lEXeCs

— Azhar Jafri (@zhr_jafri) May 17, 2024