Air India announces four-day ticket sale for domestic, international routes

Days after launching its new brand identity, aircraft livery, Tata-owned Air India has launched a special, 96-hour sale across its domestic and international route network.

In a tweet on Thursday, the Tata Group-owned airline said, "Fly to your favourite destinations and enjoy discounts of up to 30% off! Book before 20th-Aug-2023 and get the best deals on the Air India website & mobile app."

The bookings under the sale are open from today and will end at 23:59 hours on August 20, 2023, for travel between September 1 and October 31, 2023 on select domestic and international routes. The blackout dates apply through the travel period, according to the statement.

Air India unveils new brand identity, aircraft livery

Last week, Air India unveiled a new brand identity and aircraft livery as the airline moves ahead with its transformation plan since being taken over by Tata Group more than one-and-a-half years ago.

The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a 'Window of Possibilities', according to a release.

Air India's new logo symbol 'The Vista' is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, it said in a release.

The airline said the new aircraft livery and design features a palette of deep red, aubergine, and gold highlights as well as a chakra-inspired pattern.

"It also boasts a striking new custom-made 'Air India Sans' font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible," the release said.

The new brand identity has been designed in partnership with the brand transformation company FutureBrand.

Travellers will begin to see the new logo throughout their journey starting December 2023, when the airline's first A350 enters the fleet in the new livery, according to the airline.