Why shopping for clothes can be frustrating for women

Shopping for clothes is not just time-consuming, but sometimes extremely challenging and downright disappointing. The chances of finding the right style, and subsequently the right size in your first attempt are next to zero. A recent viral post by such a frustrated woman has gone viral. The image depicts the disparity in women's sizes in jeans, despite belonging to the same size family. Fashion brands might be moving in several progressive directions, but when it comes to sizes for women's clothing, seems like brands remain pretty regressive.