Red evokes strong emotions like passion, excitement, and even danger. It grabs attention and can stimulate feelings of power.
Blue is associated with calmness, trust, and stability. It can create a sense of serenity and is often used in corporate branding.
Yellow is linked to joy, optimism, and warmth. It can boost positivity but may cause anxiety if used too brightly or excessively.
Green represents nature, balance, and growth. It’s soothing and often associated with health, wealth, and rejuvenation.
Black symbolises sophistication, power, and mystery. It is often associated with luxury but can also evoke feelings of grief.
White conveys cleanliness, simplicity, and innocence. It’s often used in minimalistic designs and associated with new beginnings.
Pink is linked to love, compassion, and kindness. It’s often seen as a calming colour that promotes nurturing and comfort.
Purple has long been associated with royalty, luxury, and creativity. It can also evoke mystery and intrigue.