Ensure your pillow complements your mattress type (soft, firm, memory foam, etc.) to optimize sleep comfort and support.
Select a pillow with the right firmness level for your sleep position, whether you're a back, side, or stomach sleeper.
Opt for pillows with breathable materials or cooling features to prevent overheating during the night.
Review the care instructions to make sure you can maintain your pillow easily and keep it in good condition.
Always confirm the store's return policy in case the pillow doesn't meet your comfort expectations.