Soft-drink companies including Coca-Cola, PepsiCo and Reliance's Campa are gearing up for an advertisement war as Cricket season is near.
PepsiCo is roping in cricketer Hardik Pandya for its Gatorade sports drink brand. The brand is aiming to engage with fitness community
Coca-Cola that has invested sponsorship deals with cricket broadcaster Disney Star has roped in commentator Harsha Bhogle
Reliance that launched Campa Cricket is planning to advertise extensively on the World Cup by leveraging its own Mumbai Indians team
Ishan Kishan is now promoting Campa Cricket in his Instagram handle tying in with the sport