Vodafone Idea on Monday announced an integrated brand called VI, two years after the completion of Vodafone India Ltd and Idea Cellular Ltd merger.
Vodafone Idea, now VI, is renewing its focus after the AGR verdict a few days ago. The rebranding decision comes amid the company’s plans to raise funds. Vodafone Idea on Friday said it will raise up to ₹25,000 crore.
There could be tariff hikes along the way as VI looks to increase the ARPU figures. VI also said they will continue to partner with the government of India to push forward the digital economy mission.