Kanittha Thongnak, a retailer from Thailand has captured social media with her 'zombie-look' that she dons in Facebook live streams to sell clothing worn by dead people.
The 32-year-old dresses up in scary make-up, taking up to three hours to complete her Halloween-style looks, to appear in live videos where she explains how owners of each clothing died passed away.
Thongnak tells Reuters that since she started dressing up, her audience increased to five or six thousand, tapping a niche market of horror film and ghost story enthusiasts. She revealed that she sources the garments from funeral directors after monks give prayers for the dead.
In addition to this, Thongnak also sells handmade scary-themed items, including zombie dolls that are big hits among her audience.