The popular short video app TikTok is asking advertisers to pay $1.4 million for a takeover of its home page in the U.S and that price as per Bloomberg goes upto $2 million on holidays. This is the most sought after ad space is what’s called top view, which is the first thing users see when they open the app.
Monthly active users in the US are up nearly ten fold to 100 million for TikTok this is up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.
If an advertiser is looking to sponsor a #hashtag challenge on TikTok for three days it can cost upto $500,000, and that’s before considering the cost of music licensing or paying creators.
ByteDance TikTok’s parent company, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reach nearly $40 billion this year.