Urban Company Limited has officially expanded its smart home product ecosystem with the launch of the Native M3 and Native M3 Pro Water Purifiers. Designed to address common consumer pain points around frequent servicing, hidden maintenance costs, and component replacement, the new series delivers long-life filtration engineered to run for three full years without needing filter changes or routine maintenance. The entire product experience is backed by an unconditional three-year warranty, offering a durable, hassle-free solution for home water purification.
Conventional reverse osmosis systems have long normalized frequent technician visits and high recurring ownership costs for homeowners. The Native M3 series shifts this model by focusing on long-term value and structural durability. By utilizing extended-life filter technology, the purifiers significantly reduce maintenance demands, allowing users to save over ₹26,000 across nine years compared to standard purifiers. Coupled with Urban Company's lifecycle service network, the M3 series aims to redefine appliance ownership around transparency and long-term reliability.
The flagship Native M3 Pro combines modern kitchen aesthetics with heavy-duty filtration performance. To guarantee complete safety, the system ensures that 100% of water passes directly through the RO membrane to strip out heavy metals, harmful chemicals, and dissolved impurities before storing it in a food-grade stainless-steel tank. Built-in technology includes advanced mineralization and pH balancing to restore essential nutrients and improve taste. Users can monitor filter health, water quality metrics, and performance parameters in real-time through the Urban Company app or directly on the device via a sleek dot-matrix smart display.
The introduction of the M3 series follows rapid financial and operational growth for Urban Company’s Native business unit. In FY26, Native generated ₹267 crore in revenue from operations, representing a 130% year-on-year growth, alongside a Net Transaction Value of ₹345 crore. Backed by an average 4.5-star customer rating across platforms and a 75% customer renewal rate, the brand continues to expand its connected appliance lineup to meet rising demand for integrated home hardware.
The Native M3 and M3 Pro water purifiers are priced starting at ₹22,000 onwards. Both models are available for immediate purchase across India through the official Urban Company app and website, complete with professional installation and comprehensive after-sales support.