Pet care company Heads Up For Tails (HUFT) is lapping up a hefty fund raising coming their way. The pioneer pet care comoany has raised $37 million (₹277 crore) in a Series A funding round led by Verlinvest and Sequoia Capital India, along with participation from Amitell Capital and existing investor W&C PetTech.
Founded by Rashi Sanon in 2008, the company has a distribution network across Delhi NCR, Bengaluru, Chennai, Hyderabad which offer pet products and services, including spa for animals.
The pet brand witnessed an outstanding year with revenue growth of more than 80 per cent in the pandemic. Heads Up For Tails plans to use the fresh funds to increase distribution footprint across India, product development and manufacturing.
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Reports state that Sequoia expects India’s pet care market which is valued at $600 million is likely to grow multifold over the next decade