Press Information Bureau Maharashtra has joined the bangwagon and is now using a meme inspired by Kokilaben rap, "Rasode main kaun tha?" to promote healthy eating.
The Kokilaben rap, created by music producer Yashraj Mukhate using a dialogue from the Hindi TV show Saath Nibhaana Saathiya, has broken the Internet several times over since it first made its way to social media.
PIB shared in a meme to highlight the importance of having protein-rich pulses in diets to fight malnutrition.
Netizens can't stop complimenting the government agency for their creativity.