Digital payments firm Paytm has taken the challenge to Google’s Play Store by launching its Android Mini App Store to support Indian developers.
This comes weeks after Google pulled down the Paytm app from its Play Store temporarily and a day after Google announced that it would also enforce a 30 per cent commission on in-app purchases.
Paytm is providing listing and distribution of these mini apps from within its app, without any charge and will allow developers to choose payment options.
More than 300 apps, including Decathlon, Ola, Netmeds, Domino’s Pizza and NoBroker, have joined the Paytm app store.