If you're in the market for a premium segment OLED, then the Sony XR A80K should really be a TV you consider. This TV will provide you with a visual treat that very few TV sets on the market can right now. It offers decent brightness for an OLED and also offers good colour accuracy out-of-the-box when set to the Cinema preset. The panel's contrast ratios are almost infinite offering you beautiful visuals where the pitch dark meets some light.