The super soft and squeezable toy, Squishmallow has gained huge popularity in recent years within all age groups.
These adorable marshmallow-shaped stuffed toys come in a wide variety of styles, including animals, fruits and popular characters.
According to US based toy company, Jazwares, more than 100 million Squishmallow soft toys get sold in an average per year and the fan base is aged 18 and above.
The soft toy is also a big hit on TikTok with over 11 billion organic impressions and soon it will take over the Hello Kitty and Pokémon craze.
In India, you'll spot Squishmallows in stores like MINISO and several other soft toy outlets. They make a great home decoration and are very huggable.
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