Titled ‘Fluid form’, the Prada Spring/Summer '24 Men's collection was designed to question traditional rigid tailoring. "The ultimate aim is a constant awareness of the body within, and its liberation," Prada said.
The show was presented by Miuccia Prada and creative director Raf Simons in Milan.
During the show, models were seen walking between liquid walls formed by 3,000 kilos of slime that dripped down from the ceiling, forming green puddles. Another highlight of the show was the floor and ceiling that was made of aluminum to create a cage-like structure.
Speaking of the collection, Prada SS24 accessories included glossy shoes styled with the label's huge handbags and round glasses. Prada's colour palette featured calm hues combined with spring-worthy pastels.
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