Viva Magenta! Yes, that's the colour of the upcoming year 2023. Pantone made the announcement and said that this shade belongs to the red family that presents a balance between warm and cool.
The announcement came right at a time when shades of pink and bold colours are ruling the fashion world.
In an Instagram post, Pantone has described it as an unconventional shade for an unconventional time: a new vision.
It further said that this shade is a powerful and empowering colour that encourages experimentation and expression without restraint.
ALSO READ: Pantone's colour(s) of the year 2021 show light at the end of tunnel