From marketing on the streets to models walking on a literal wheat field, the French luxury label Jacquemus doesn't miss making it to the headlines every now and then.
This time, the brand announced its latest bag collection on its Instagram handle with a unique video showcasing a giant bag slowly inflating and floating on the sea, with the caption 'our new bag installation'.
Sharing the excitement, netizens commented on the video and wrote- Jacquemus's marketing team needs a raise. Some commented, always 10/10, some were just excited to see this installation come to life and some said they just can't wait to see what's next.
Also watch: Kendall Jenner pays ode to Princess Diana at Jacquemus Fall Winter 2023-24 collection