Promoting Kerala as a safe and glamorous honeymoon destination, Kerala Tourism has launched a high-octane campaign to lure honeymooners from across the world to the state.
As part of the campaign, the Department of Tourism has produced a music album titled 'Love is in the air', featuring eight micro-love songs.
Kerala Tourism has released the songs on its social media pages to promote Kerala as a prime and perfect honeymoon destination.
Sung by popular folk/indie band 'When Chai Met Toast', the videos have already got a huge amount of traction on the internet.
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Pitching the campaign on Valentine's Day, Kerala Tourism announced a contest for its social media followers to create reels using the lyrical video micro-love songs released on social media pages. The best reels will win a free trip across Kerala.
The campaign titled 'Honeymoon Holidays' was originally unveiled after the second wave of Covid-19 and the subsequent travel relaxations.