India reverberated with a number of emotional slogans during the war of independence against the British.
Inquilab Zindabad, Quit India, Simon Go Back, Tum Mujhe Khoon Do, Main Tumhein Azaadi Dunga... These are some of the slogans that still give us goosebumps.
Slogans have also defined India's political and social life since independence.
To twist SRK's famous dialogue: ‘Never underestimate the power of a one-liner’
Here is a look at some of the defining slogans of Independent India
Perhaps the first post-independence political slogan that caught everyone's imagination... Coined by the second Prime Minister of India, Lal Bahadur Shastri against the backdrop of war with Pakistan and an imminent food crisis
This slogan by Indira Gandhi was a massive hit and resulted in a landslide win for the Congress in 1971
Congress leader Dev Kant Baruah coined the slogan "Indira is India and India is Indira" in the mid-1970s. It was symbolic of Indira Gandhi's power at that time.
JP's slogan became the united opposition's war cry against Indira and led to her drubbing in the elections after the Emergency
The hilarious one-liner was coined by former Karnataka CM Devraj Urs for Indira Gandhi's by elections from Chikkmagluru in 1978
Another one in the same vein was one of the funniest election campaigns where Lalu Prasad Yadav was projected as the original leader of Bihar.
Slogan coined by the Vishwa Hindu Parishad a the height of the Ayodhya movement aimed at creating a deep communal wedge among the voters
This slogan was given after the demolition of Babri Masjid when Mulayam Singh Yadav and Kanshiram united to form a government
The slogan that brought BJP to the power for the first time in 1996
This election slogan by the BJP seeking a re-election in 2004 didn't have the desired impact on the voters
In 2009, this slogan was coined by the Congress party to popularize Sonia Gandhi as the second Indira Gandhi.
Trinamool Congress' political war cry that brought down the Left Front government in West Bengal
The cult BJP slogan that spread like a wildfire and resulted in a massive BJP victory in 2014
And PM Modi came back to power with an even bigger majority in 2019 on the back of this slogan