Body spray manufacturer's Layer'r Shot has received massive backlash on social media for its two advertisements that viewers say make light of gang-rape and promote rape culture.
One of the advertisement shows four boys in a grocery store talking about a 'shot' while standing behind a girl. As the girl angrily turns around to confront them, the video reveals that the boys were talking about Layer'r Shot body spray.
In another advertisement, a young couple is seen sitting on a bed in a room when four boys suddenly open the door and say it is time for them to take a 'shot'. The girl seems a little alarmed till a boy moves past her to grab a bottle of the body spray from the bedside table.
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Several social media users posted the advertisements on their handles slamming Layer'r Shot for their word play and making casual jokes about gangrape.
Some users even tagged the Advertising Standards Council of India asking the ads to be taken off air. The regulator has responded to the tweets saying the ad is in serious breach of the ASCI Code and is against public interest. They also said that they have taken immediate action and notified the advertiser to suspend the ad, pending investigation.
Meanwhile, the Ministry of Information and Broadcasting has ordered immediate suspension of the ads and asked social media platforms like YouTube and Twitter to remove them.