In Cristiano Ronaldo Vs Coca Cola, it's advantage Fevicol. Capitalizing on the football star's recent snub to the soft drinks giant, adhesive brand-Fevicol has released a campaign on its social media and it's winning netizens' hearts already.
With reports that Coca-Cola suffered a big drop in share prices, wiping off about USD 4 billion from their brand value, due to Ronaldo's snub, Fevicol came with the catchy creative that reads “Na bottle hategi, na valuation ghatega” (Neither the bottles will move nor will the valuation drop)". The funny ad taking a dig at the incident didn’t go unnoticed and is already viral.