According to reports, food delivery platforms like Swiggy and Zomato are driving the growth and popularity of 'dark' kitchens. Commonly known as ghost kitchens or cloud kitchens, these are basically takeaway outlets that mostly cater to online orders. One factor that has worked in favour of the food delivery platforms is the data that they have accumulated about consumers' preferences. Analysing this data allows them to understand the nature of the demand of food a particular area generates. The biggest advantage of virtual kitchens includes relatively low investment and business risk.