Fenty Beauty is one of 2018's Most Genius Companies

Another feather in the cap for Fenty Beauty as it is recognised in Time magazines Top 50 Most Genius Companies of 2018. Time Magazine praised Rihanna's company for it's 'inclusive natured' beauty campaigns and diverse products. In a short span of time, Fenty beauty has revolutionised the makeup industry through a 'Fenty effect'. Airbnb, Domino's and Nike were among others on the list!