'Munjya', featuring Abhay Verma, Sharvari Wagh, Mona Singh, and others, made an impressive debut at the Indian box office, earning a whopping Rs 4.21 crores on its opening day. This figure is remarkable considering the absence of a well-known star cast. 'Munjya' owes its success to strategic packaging, reasonable pricing, and its association with Maddock's supernatural film universe.
The film witnessed a promising start with an advanced ticket sales reaching around 23,000 across major national chains like PVR, Inox, and Cinepolis. Offering subsidised ticket rates, proved beneficial, resulting in fast-filling screenings. 'Munjya's' family-friendly appeal coupled with the ongoing summer holidays is expected to further boost its performance. If the film maintains strong momentum over the weekend and sustains its audience on Monday, it stands a chance to join the ranks of Bollywood's successful ventures in 2024.
Munjya takes everyone by surprise
Over the weekend, 'Munjya' emerged as the top choice for moviegoers in India, surpassing contenders like Bad Boys: Ride Or Die. This trend is expected to continue until it faces competition from 'Chandu Champion' and 'Inside Out 2' in the coming week.
'Munjya's' storyline delves into a dark tale set in 1952, where a boy is denied from marrying Munni, a girl seven years older to him. In a fit of rage, the boy resorts to dark magic, resulting in his transformation into a monstrous entity named 'Munjya'.
Fast forward to the present day, where Bittu (portrayed by Abhay Verma), employed at a salon alongside his mother (played by Mona Singh), grapples with frequent nightmares. Despite his feelings for Bella (played by Sharvari Wagh), he struggles to confess his love for her.
Also watch : Kareena Kapoor's get- together with ‘Soul Sisters’ Karisma, Malaika, and Amrita Arora