At the Conversation event in India, Meta announced a slew of business-focussed features for Whatsapp.
Meta has introduced Flows for business using WhatsApp Business Platform to create and provide rich menus and customisable forms that support different needs.
One more feature that allows payment via different platforms apart from Whatsapp Money is also introduced. These platforms include UPI apps, debit and credit cards, and more. Lastly, the company announced that businesses could now apply for verification badge through Meta Verified platform.
“We have continued to innovate with our messaging formats, our group chats and broadcast channels. And it is the same focus that we are bringing to how we support businesses, creating simple to use and easy to scale tools so they can connect with their customers in meaningful ways,” said Mark Zuckerberg, Founder and CEO, Meta.
This feature provides the users with in-chat experiences for their customers like booking a reservation, ordering delivery or checking in for a flight, directly on WhatsApp. Businesses can easily design the customisable experiences for the customers by using choose from a series of flexible, pre-made building blocks. This feature would be available world-wide for all the WhatsApp Business users
Meta has now enabled Payment-to-Merchant option on Whatsapp for Indian businesses using the WhatsApp Business Platform. With this, Whatsapp users would be able to make payments using their choice of payments including all UPI apps, debit and credit cards, and more. This can be done by without having to go to a website, open another app or pay in person. This feature exists in Singapore and Brazil for small businesses.
This feature allows businesses to get a verified badge, account support, impersonation protection and other features that would help them amplify their brand online and make it more efficient to chat with customers. However, it would require the businesses to make a payment. The verified program would roll out to Facebook and Instagram business in select countries in the coming weeks which will be followed by WhatsApp