In a recent round of job cuts, Tesla has sacked its entire US "growth content" team just months after its formation. As per Bloomberg, the team comprises of 40 employees. Tesla also has a small marketing team based in Europe.
The current layoffs also come at a time when sales have fallen and the company reported lower-than-expected delivery numbers. The Tesla stock has also been under pressure as the EV maker cut prices globally.
Elon Musk had responded to a post on X that said the laid off staff "could've done a better job with their ads."
“Exactly. The ads were far too generic – could've been any car”, Elon Musk wrote after which the employees were let go.
Last week, he had told the Tesla employees that he was laying off more than 10% of the company's workforce.
As per media reports, several of the Tesla employees were notified via a phone call that their roles had been cut.
For so many years, the electric car maker Tesla has survived without any traditional advertising. However, last May Elon Musk changed this after Tesla investors called for it. In a shareholder event he said, “try out a little advertising and see how it goes”.