Dhanteras, marking the start of Diwali, a five-day festival, is considered highly auspicious for purchasing gold and diamonds to attract good fortune. Falling on November 10 this year, it is dedicated to the goddess of wealth. Derived from 'Dhan' (riches) and 'Teras' (thirteenth day), the festival is followed by Chhoti Diwali, Diwali, Govardhan Puja, and Bhai Dooj.
Jewelry companies like Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds offer special deals:
1. Tanishq: Up to 20% off on gold and diamond jewellery-making charges, 100% exchange value on old gold, and an instant ₹4,000 discount for SBI Cardholders on transactions over ₹80,000, valid until November 12.
2. Kalyan Jewellers (Candere): Flat 20% discount on diamond stone prices and a 3% instant discount on debit/credit card purchases from major banks.
Also read/watch - Amazon's Great Indian Festival 2023: 80% shoppers from tier 2 and 3 cities
3. Malabar Gold & Diamonds: Receive a 100 mg gold coin with every ₹30,000 spent on gold jewelry. Discounts up to 30% on diamond values and additional 5% cashback for SBI Cardholders on transactions over ₹25,000, valid until November 12.
4. Carat Lane: Flat 25% off on diamond purchases of ₹4,000 or more, with an extra 5% instant discount for SBI Cardholders, available until November 12.
5. PC Jewellers: Enjoy 25% off on making charges for all jewelry, a 10% discount on diamonds and stones, and ₹100 off per gram of gold jewelry. Offers are valid until November 15.