PVR INOX Passport: In a move to boost smaller and mid-budget films and create a habit for people to visit theaters more regularly, multiplex company PVR INOX Ltd has launched a movie subscription pass.
Starting on October 16, the "PVR INOX Passport" monthly subscription pass allows cinema-goers to watch up to 10 movies for just ₹699. This offer is valid from Monday to Thursday and the subscription plan, available for a minimum of 3 months, can be purchased through the company's app or website.
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PVR INOX Ltd has been actively seeking insights into customers' movie-watching habits, with Gautam Dutta, co-CEO of PVR INOX Ltd, noting that consumers have a strong love for the cinema experience but sometimes find it expensive.
This initiative aims to address this sentiment, making it more affordable for movie enthusiasts to enjoy the big screen. It also aims to support a wider variety of films, particularly smaller and midsize productions, and boost the overall cinema industry.
The Passport voucher also cannot be used to book Recliner seats or equivalent, but can be used for all other types of seats, and in terms of screens, it excludes premium offerings like IMAX, Gold, LUXE and Director's Cut.
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It also cannot be transferred to someone else for booking.
The Passport is valid at all PVR & INOX cinemas across India, except the Southern states including Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and Telangana and cities including Chandigarh, Puducherry, Pathankot, Srinagar, Bharuch, Bhiwadi, Jorhat, Kalka, Siliguri and Colombo.