Meta launched its subscription service, Meta Verified, in India. This came five weeks after the firm first introduced a waitlist for Meta Verified in India. On his Instagram, Mark Zuckerberg posted the update, announcing that Brazil will soon join India, the UK, and Canada in offering Meta Verified.
Meta announced in March of this year that Meta Verified would be offered in India for a monthly subscription fee of ₹599 for web-based subscribers (Facebook only). The monthly subscription fee for Meta Verified is set at ₹699 for users of Android and iOS.
Meta will use government identification to verify a user's account and give the account a blue badge. Previously, Meta's blue badges were free and reserved for notable public figures or businesses.
Subscribers will also get extra protection against account impersonation and direct access to customer support, Meta said.
“This new feature is about increasing authenticity and security across our services," Zuckerberg said in his message.
Meta said public figures and others who were previously verified won't be affected by the change. Meta Verified is aimed at influencers and others who use social media for their business but aren't notable public figures.