Tata Group to face off with Ambani and Bezos as Tata Neu the super app from the house Tatas' launches this week, beating them at the race in India. The salt to software conglomerate revealed the launch date on it's website and also on Google Play Store, stating that "start your new journey with us on April 7".
"Find everything from groceries, to gadgets, to getaways on Tata Neu. Pay instantly for any of your online and in-store purchases, utility bills and more, using Tata Pay," it added.
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According to the information available, the Tata Neu app rewards every time users shop, book flights and hotels, and more. For spending, the Tata Neu app offers rewards in the form of Neu coins that are redeemable for other services.
N Chandra led Tata group had already started advertising the super app amidst the IPL for which they are the main sponsors. The app until now has been available for use only for Tata group employees.
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