Hindustan Unilever's detergent brand, Surf Excel, has become the first Indian home and personal care brand to cross one billion dollars in annual sales in 2022.
According to a report in the Economic Times, this was made possible due to the "premiumisation" of the segment using liquid detergents and fabric conditioners.
With a total sales of Rs 8,200 crore, it also became HUL's first brand to reach the milestone.
HUL's second largest brand is Brooke Bond with annual sales of Rs 5,000 crore.
According to the further report, marketing and innovation had a big role to play in helping Surf Excel reach the milestone.