Sales of Kaju Katli – the festive favourite - soared 10-12 percent this Diwali!
This isn't just another festive season report – It comes straight from the horse’s mouth – the management of Haldiram's.
Speaking to CNBC-TV18, Haldiram's AK Tyagi revealed their outlets saw overall demand surge of 5 to 15 percent during the festive season.
Here's the surprise: Urban markets significantly outperformed rural demand – bucking the trend reported by other FMCG companies.
Looking ahead, Haldiram's projects annual sales growth of up to 12 percent.
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