Ahead of the crucial assembly elections in Bengal, the BJP on Saturday launched the poll poster as the slogan amiod intensifying slogan war BJP's poster says, “Bengal Wants Its Own Daughter, Not Pishi” and has the faces of the party's female leaders from Bengal.
The slogan counters Trinamool Congress' (TMC) campaign slogan “Bangla Nijer Meyekei Chay” (Bengal Wants Its Own Daughter). 'Pishi' is the Bengali word used for paternal aunt.
With the poster, the BJP has attempted to mock Mamata Banerjee and her nephew Abhishek Banerjee as 'pishi-bhaipo', which means aunt-nephew.