Apple has announced that it will launch its first online store in India on September 23. The upcoming online store will offer Apple’s full range of products and support directly to customers and comes over 20 years since it began operations in the country.
The company, which currently relies on third-party online and offline retailers to sell its products in India, said its online store will also offer buyers the ability to custom configure any Mac before purchasing. Apple also announced special pricing for students, financing options and an available trade-in program.